Luke Scherba

Passion Driven Businesses,
Over Business Driven Passions

Luke Scherbaโ€™s passion for art is evident in every endeavor he undertakes. Whether crafting unforgettable customer experiences or spearheading innovative media projects, his love for creativity shines through. Luke views hospitality as an opportunity to bring joy to others, and marketing as a canvas for storytelling. With each project, he strives to push boundaries and leave audiences both satisfied and inspired.

Studio One Logo
Scherba Media LogoHands with Coffee
Studio One Logo
May, 1999 -
Present
๐Ÿš€ Reel Dreams Productions Begins

"Afterall, dreams do come true. We just help you remmebner them "

Established in 1999, Reel Dreams Productions specializes in capturing cherished memories. Whether it's a wedding, graduation, dance performance, theatrical showcase, birthday, or company party, we're here to help make your event unforgettable. Our services include Videography, Photography, and DJing. With our passion for creating timeless keepsakes, we can't wait to work with you.
โ€
-Djing
-Photography
-Videography

Luke Scherba, owner of Reel Dreams Productions

March 2000-
January 2001
Employed at Channel 12 & Channel 24
January 2001 -
October 2002
Intern at Engelbrecht Advertising

Intern Video Producer

October 2002 -
June, 2006
๐Ÿš€ Clubย Sole Opens
Owner of Club Sole
2201 Pillsbury Rd, Chico, CA 95926

With the objective of serving the community and offering non-alcoholic celebrations, Club Sole was a dance venue that hosts social dances such as jitterbug swing, salsa, and ballroom from Tuesday to Saturday.

-Weekly dances of 175 to 200 people!

August 2003 -
March 2009
Video Producer at Engelbrecht Advertising

-Commercial Video Shooter
-Commercial Video Editor

June 2006 -
Present
๐Ÿš€ Studio one Opens
Studio One Logo

Studio One offers a safe, engaging, and uplifting environment that embraces art, dance, music, and performance. Our dedicated staff works tirelessly to cultivate a warm and inclusive atmosphere for all age groups. Our talented instructors endeavor to impart their passion and expertise, guiding our students towards growth and development. We are committed to nurturing a vibrant dance community that encourages ongoing exploration and participation in the art of dance.

Luke Scherba, owner of Studio One

March 2009 -
Present
๐Ÿš€ Scherba Media takes form
Scherba Media Logo

Scherba Media is a specialized marketing and production firm with a focus on tourism and hospitality. We tailor our marketing campaigns to suit each destination and create all promotional materials onsite at your venue. Utilizing our extensive networks in North America and Eastern Europe, we aim to increase visitor numbers, bookings, reservations, and tours. Scherba Media offers comprehensive 360ยฐ Branding & Marketing for Destinations, promoting them through captivating digital graphic arts. Our expertise lies in catering to hotels, wineries, breweries, distilleries, fine dining establishments, property management, destination management companies, and tourism boards. Our services include responsive web design, 3D virtual walkthroughs, social media marketing, and dynamic photo & video content.

Luke Scherba, owner of Scherba Media

May 2020-
December 2021
๐Ÿš€ 360 Estate Media launches
360 Estate Media Logo

360ยฐ Estate Media offers photography, videography, drone, and 3D services to real estate professionals in Northern California.

Luke Scherba, Founder and CEO of 360 Estate Media

January 2022-
Present
๐Ÿš€ EstateMedia.io Rebrand
360 Estate Media Logo

EstateMedia.io offers photography, videography, drone, and 3D services to real estate professionals.

A Department of Scherba Media

December 2021-
Present
๐Ÿš€ Cal Java Coffee Roaster aquired
Cal Java Coffee Roasters Logo

Established in 1989, Cal Java Coffee Roasters boast a long-standing commitment to excellence. Visit our original location to savor a meticulously roasted and brewed cup of coffee.

35 year history of locally roasted artisan coffee. THINK GLOBALLY, DRINK LOCALLY
โ€

Luke & Kylee Scherba, new owners of Cal Java Roasters

Today
Today Relume is a team run by two guys with the same mission in life - To wake up every day with a choice to do what we love to do, build meaningful relationships and do great work.

You've heard our story, it's now time for the world to hear yours.

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